Hi, I’m Danielle.
Design Manager
at Pet Circle.

As a seasoned design leader, I have extensive experience managing and coaching a team of skilled product designers to deliver streamlined end-to-end solutions that effectively tackle complex challenges and drive positive business impact.

My passion lies in nurturing teams and fostering an inclusive culture where designers are empowered to create and deliver value. This often involves finding innovative ways to connect the dots, remove roadblocks, and inspire creative problem-solving in an environment where everyone can contribute their unique perspectives and ideas to achieve a shared vision.

With a deep understanding of design methodology, tools, and techniques, I am committed to enhancing designers' efficiency and effectiveness wherever I see an opportunity. I approach every project with meticulous attention to detail, ensuring that every aspect is carefully crafted and thoughtfully executed. I am always on the lookout for new ways to set designers up for success, facilitate collaboration, capture feedback, and celebrate team accomplishments. My proven track record includes successfully delivering meaningful digital experiences for leading brands with extensive customer bases that put customers at the heart of the decision-making process. Notably, I have spearheaded the design efforts for two award-winning digital products in the APAC region.

Guided by values of honesty, loyalty, and proactivity, I embrace new experiences and welcome opportunities that challenge me to grow and evolve, while inspiring those around me to be their best selves.

Clients I have worked with include: hummgroup, CommBank, Westpac, Premier Inn, TSB, Suzuki UK, Allianz, First Utility, Sage, and Lilly.